Tips & Tricks

In this page you can find some tips and tricks to get the maximum CTR from your spots (both banners and links).

Some tips on an effective banner design:

• Write "Click here" on your banner.
• Use animated Gif banner to attract the attention.
• If you are advertising a new product of a well known brand, do not use the logo of the brand: usually a well known brand logo is not clicked beacause it is ... well known!
• Change frequently your banner. Research studies from Yahoo and Infoseek has shown that a banner must be changed after at most 400.000 impressions. Furthermore after a new banner has been placed you will see a good CTR improvement.
• Use in your banner messages that are related to the site you want to advertise. This helps to get visitors that are more interested in the services you offer.
  
• Use light banners, a light banner will be loaded quicker and will be probably clicked sooner. The optimal size for a 468x60 banner is 6Kb.
• Use the word "Free", users love it!
• Design a banner that "needs" to be clicked urgently. For instance use senteces like: "This is your last chance to..." or "Don't lose this opportunity".
• Link your banner to a secondary page where you explain why the visitor has been conducted on your site.
  

Some tips on effective links choice:

• Use keywords related to your site: in this way you can select better your visitors. Usually people hate to go in wrong places from misleading banners.
• Use brief sentences, trying to create a sensation of urgence.
• Don't use only capital or small letters.
• Use the word "Free".
• Be a little bit misterious, don't say everything.

Useful Info